White Story

Founder and Creative Director Fiona Myer’s passion for ceramics, architecture, fashion, contemporary art and fashion forecasting inform the silhouettes of each collection, and an overall aesthetic that strips away clutter and brings fashion to a core essence. With a unique take on tailoring, WHITE STORY focuses on effortless essentials with memorable craftsmanship and design.

Founded on the pillars of purity, simplicity, authenticity and timelessness, WHITE STORY is an Australian ready to wear label dedicated to creating season-less staples that challenges traditional fashion-cycles, trends and seasons.